Finished Product - Documentary, Radio Advert and Newspaper Print.

'ALLSORTS'





'NEWSPAPER PRINT'





'RADIO ADVERT'

Newspaper print advert

This newspaper print advert has been created to form coherence among all of the aspects of this prodcution, including the documentary itself and the radio advert.

This is the overall finished design for our newspaper print advert. It has the name of the programme, the slogan, time and day of scheduling and the BBC logo included on it, to make it realistic and professional. We decided to create it in this way because, we felt having the sweet larger in the middle (than the hands) made the whole thing stand out, and this is a code and convention of print ads - one main striking image. Having the hands come in from different angles of the shot portrayed the image as sterotypical and it also appeal to a family audience as it has hands of different age and gender.

Here are some examples of other BBC programmes that have created print adverts to advertise their show.

Politics
BBC news...ask the right question
World News


I have also retrieved examples of other channels that have created adverts to promote a programme.

Channel 5
Channel 4

From looking at all examples of print adverts, i feel BBC's follow the conventions stronger as they all involve one striking image. However channel's 4 and 5 seem interesting and stand out alot more, therefore grabbing the audiences attention.

And here are all of the photographic images taken in order to create this advert. Some of the following images were used and some were not.
used
not used (lightening = too bright)
used
not used (lightening = too bright)
not used (Paper doesn't cover whole of shot)

used
used

We took this many different photographs, because we wanted to see which would work and which would not.
By doing this you can ensure to create the best quality of the print possible.

Radio Advert

After completing the production of our documentary and creation of the newspaper print advert, we were required to create and record a radio advert which would be broadcasted on numerous radio stations of our choice in order to grab our target audiences' attention.

Here is the finished radio script (in writing):

"From children’s parties to cinema trips, even to that hidden stash under your bed, sweets are part of everyday life.
Bon, bons, sour balls, nibbles and wine gums.
We all have our favourites.
So what’s yours?
Tune in to Allsorts, 7pm, Sunday BBC ONE."


Throughout the advert we included extracts from the documentary (e.g. from the young girl interview - 'sweets are part of everyday life'.), which is a main code and convention for all radio adverts.


Here is a photograph of the recording studio and the woman who recorded the voiceover for us.

(She also recorded the voiceover for the documentary).

<<< (Voiceover) Teacher from school.

Here are two examples of radio adverts taken from the BBC:

Finally here is our finished radio advert:

Evaluation

To begin, here is a screen grab of an email sent to sony music to tell them that we have used copyright music as part of our A2 Media courswork.

Questions

1. In what ways does your media product use forms and conventions of real media products?

FRAMING

Our interview framing.

Professional interview framing

Here is a professional set up for an interview and positioned to the left of the screen is the name of the actor and the relation to the interview, being her stage name in a film.

VOXPOPS

Here is our voxpop shot.

[Q: "What is your favourite sweet and why?"

A: "My favourite sweet is marshmellows, because they're soft and squidgy and go really well with smoors"]

And here is a professional shot of a vox pop taken from a documentary.

MUSIC


























'Lollipop - Mika'



ARCHIVE MATERIAL











































VOICEOVER











































CUTAWAYS

2. How effective is the combination of your main product and ancillary texts?

We have kept all three products easily understandable and simple so that it will appeal to a family audience of all ages.

> We decided on the title 'Allsorts' for this production as it fits in nicely with the context of sweets. Allsorts meaning two different things, one being the name of a sweet that exists and the other meaning 'many things'. This is a technique that can grab the audience into watching the programme because they are intrigued to see what it will be about.

> Another aspect of the production that has been shown across the texts is the slogan, 'Are you sweet enough?'. Again this use of wording is familiar with many people as it is an expression well known. It also gets the audience asking themselves questions and therefore wanting them to be answered in the documentary.

> Channel and scheduling has been decided based on the audience who the documentary would appeal to. We concluded that BBC one would be the most appropriate channel as it already broadcasts alot of family shows such as, eastenders, the weakest link and my family. The day and time also seemed appropriate, Sunday being a the day families get together to have a sunday lunch and relax infront of the television because everybody is off work and school. And to be broadcasted at 7pm means most of the family should still be awake to watch the programme.

Here is an example of some of the newspapers our print advert would appear in.

*The Sunday Times, The Mirror, The Daily Telegraph and The ECHO*

Here are the radio stations in which out radio advert will appear:

These stations have been choosen because they are each targeted at different age groups and so this will achieve us to attract members of the family of all ages. for example, Juice FM mainly appeals to a teenage audience and younger adults, whereas radio merseyside appeals to an older audience.

Q3. What have you learned from you audience feedback?

>> For this part of the coursework we were asked to create another questionnaire, including approximatley 6 questions to ask the audience watching the production, this would allow us to get positive and negative feedback.
>> After the documentary, radio advert and newspaper print was completed we arranged to set up a session were we showed all three finished products to an audience, the size of approximately 15 people. They all watched the documentary and previewed the adverts which took about 5 minutes.
>> Then the 6 questions we had created were read aloud to the audience and they discussed the products in order to gain research on what the finished product were like.
An example of one of these questions was:

Q. What were the strengths of the first 5 minutes of the documentary?

A. "I thought that the title (opening) sequence was good and very effective because its quite a typical look on how the family deal with 'sweets' in my home we usualy end up going to grab the same one, so having this as a start to the programme helped me relate myself to it and i knew from then i would enjoy watching it."

We also created two questions that would help get feebback for the radio and advert and newspaper print.

Q: What didn't you like about the print advert?

A: "I didnt really like the way the hands (coming in from the side angles) were of a smaller size to the sweet in the middle, i think it may have worked better if the hands were bigger than the sweet."

Q: What was effective in the radio advert?

A: The extracts taken from the documentary were really appropriate for the radio advert as it grabbed my attention and made me ask myself ' what could this be about' which i think is a good technique when promoting any TV show.

Here is some more feedback we gathered, including strengths and weaknesses.

> 90% thoroughly enjoyed the full 5 minutes of our documentary (taken from a audience of 10 people).

> 30% believed the print advert comes across a bit too bright and colourful.

> "I really enjoyed the programme, it appealed to me alot as i love sweets so it is probably something i would watch on a sunday night after dinner.

> " A weakness of the radio advert was that, at the very end where it says 'are you sweet enough' it is a little bit delayed if i didn't know to watch on i wouldn't have and probably would have missed that last part.

> Overall 100% of the people i have shown the production to, said they would have considered watching this as a professional programme on BBC.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

During the production of our product we used many different technologies in order to complete tasks given. These included:

A computer

A digital camera
Stills Camera

A Microphone

Windows Movie Maker

Adobe Premiere

And, Adobe Photoshop

Different media technologies have been vital whilst creating my documentary and each them required basic knowledge about them, however they also helped to apply better understanding as we continued to use them.
Initally, using a computer and the internet to research documentaries, and research information to go into the production itself. 'YOUTUBE’ helped to play a big part in researching for my product, as it allowed me to watch real and professional documentaries that had been created, i was also able to take screen grabs to compare my framing shots with the professional ones.

After gaining experience last year using the digital and stills camera I had a good idea of how to use it effectively, and did not have much trouble in getting used to them.

I had to re-familiarise myself with all the skills used when editing footage on the Adobe packages as it has been a while since i was last on them. After obtaining a little help i got the hang of them and was able to make the work a good standard.

Finally, the internet came into use for a second time when i was required to upload this blog onto blogger.com. This has made my blog look more neat and tidy as everything is in order and has a title.

> By using all of these technologies we were able to make the whole production realistic and professional. I have enjoyed the whole experience and i am happy with the finished product.

Codes and Conventions

Codes and conventions for documentaries:
> Varied shot types and movement to keep audience interested
> Handheld camerawork used for actuality footage where necessary
> Interviews: CU or MCU is conventional BCU or ECU can be used stationary camera ( tripod)
> Eye line roughly 1/3 way down screen
> Framed to left or right of shot
> Establishing shots are used
> Pan and zoom are used when filming still images
> Point of view shot sometimes used to position audience in the action
> Mise-en-scene behind interviews is either related to the subject e.g. chromakey or anchors there job related to the subject
> Achieve material from a verity
> Graphics used to translate where necessary
> Title unique/creative
> Name and relevance to subject or role of interviewees, usually two line 'Matt Smith' Plays the thing - This anchors who they are and their relevance to the subject, usually opposite side of the screen in bigger letter.
> Credits, usually scrolling, archive material credited
>Narrative structure can vary open/closed / circular Single strand is not complicated and non linear so audience can understand
> Sound- Voice over used to link everything together, hold the structure together, standard English, age and gender usually relate to either audience or subject. Not partial, tend to be emotionless.
> Interviews - all questions are edited out; music is used relevant to the topic.
> Interviews no background noise or kept to a minimum.

Codes and Conventions for radio adverts:
> Extracts from the program are used.
> Channel name - is the last thing you hear
> Scheduling - time and day
> Music bed sometimes used
> Voice over
> Has a narrative structure
Codes and conventions for newspaper print adverts:
> Contains one strong image
> Slogan
> Schedule information and channel
> Logo should be the only other things on the advert.

>Words are kept to a minimum

> Portrait images are used for full page print adverts.

> Landscape images are used for adverts that only take up a section of the page.

Editing

The editing process took the longest, this was because in order for our documentary to look professional and sucessful we had to keep changing things and improving on other things. It was also the most challanging because we were required to use software that we was not extremely familiar with and so it took some getting used to, being Adobe Premiere.

Here are various screen grabs on the editing process, showing different editing techniques, that we were required to practise and include in our production.

This screen grab shows an editing technique most documentaries will use. By pressing F5 on the keyboard this screen will appear on Adobe premiere. Here you can add text (name of interviewee) change font style, size and colour of the text.

This screen grab is just a basic view of what it looks like to edit a production on Adobe premiere, as you can see there is a time line, a toolbar, a window for what will appear in the documentary (to the left hand side) and two windows to show what part of the documentary is being edited.

This screen grab shows one part of editing a docmentary by using the tool highlighted (the razor tool). This allows you to cut out (neatly) any part of the documentary you dont want from the timeline. For example, if on an interview the breathing pause seems too long then you can cut it out by using this tool to make it shorter.

This screen grab from our documentary shows how to edit music beds that will be included in the production. The highlighted section is the waves from the music. It has been selected from the left hand box and dragged into that (highlighted) window. By pressing (i) you can select where you want the music to start and by pressing (o) you can choose where you want the music to end. Therefore decideing how much of the music you want in the production. It is then dragged onto the main timeline, underneathe the chosen images.

This fifth screen grab shows were the music is positioned on the timeline after it has been editied in the above window. It is put underneathe the other sound clips (voiceovers etc) and video clips.

This final screen grab shows the different effects you can add to the video clips (shown in the left hand corner) some of these effects include, cross fade, dissolve, 3D motion etc. These effects make the video more effective and can help to fade one scene into another neatly.

Once all of the editing was (what we thought) complete, we gave it to our teacher to have a look at and discuss room for improvement.

Filming

In our documentary we had to film in many different places and we used different people to achieve making our documentary realistic. We did many of the filming together, however there were many times that i could not attend the filming sessions due to other commitments.
One part of the filming was to create a vox pop in the middle of our town centre (Liscard). There we stopped numerous, random people and asked them questions related to sweets, for example, 'what is your favoutire sweet?'. By doing this we got many interesting answers from them which we could include in the documentary to create realism and pace within the documentary.

We were also required to film the individual interviews.

This is Bryony filming the elderly woman interview.

Whilst creating this shot for the docmentary, we had to make sure mise-en-scene was appropriate, lighting was correct and the positioning of the camera was accurate, (eye line match being a third of the way down the screen and the interviewee positioned either to the left or right of the screen.

And here is Armarni shooting the young girl interview. It was set up in school as it was easy access to retrieve the pupil to take part in the interview, however images of sweets were created and put up as mise-en-scene behind the pupil so that it was unnoiticable that the interview took place in a classroom.

With all interviews, this had to be shot a few times so that all answers became clear without the question in front of it and so it sounded effective and professional.

A final part of the creation of this documentary was that we were required to film all cutaways that would be used throughout the production.

Armarni filming the dairy milk chocolate bar cutaway.

Bryony filming the ginger bread men cutaway.

Filming the melted chocolate cutaway.

After all filming was complete, it was all uploaded onto adobe premiere and the editing process began.